At school SWOT was a dreadful insult. It meant you had somehow ‘sold out’ and it came second to ‘teacher’s pet’. But in business SWOT is an analysis.
It stands for :
You need to conduct a SWOT analysis every quarter ( every 3 months) to make sure you are on track in your personal development. Nobody is going to control your life or control your career except you and that is why this is important to your future. Make your SWOT analysis part of a written development plan. What are your strengths, list them. What can you do to make use of these strengths? Now the difficult bit, what are your weaknesses? What can you do to overcome your weaknesses? You MUST NOT just accept them and say there is nothing you can do. There is always action you can take to improve your life.
you need to look for opportunities to do so. Maybe you are weak at presentation skills. Go along to your local college, do they have an evening class you could attend? Does your employer have specialist training you could attend? The action you take will help to improve those areas of weakness in your life.
Threats happen to everyone. The biggest threat is to face redundancy. What do you do to avoid it? The best way in my view is to keep up to date. The classic redundancy of a person in their 40’s is that their knowledge is 20 years old. If you graduated 20 years ago and have been with the same company ever since, they have bought all of your knowledge. What else are you going to sell them? This is why keeping up to date is so important. You are in control or you let events control you. It is much better to be driving the car than let it get out of control.
To your success.